Managing Your Online Reputation as a Landlord
  • Rissoft

Managing Your Online Reputation as a Landlord


When looking for a restaurant to eat at, an employee to hire, and business to invest in one of the first things someone is to use a search engine to see what search results appear on Google, Bing or So why wouldn’t potential tenants take the same 60 seconds to search the name of a potential landlord or find online reviews about rental Nowadays more and more people are using the internet to vet potential rental units and find out as much as they can before they sign a lease. In today’s competitive rental markets landlords need to ensure that when someone searches their name or rental online content comes up. If you search your name or property and there is no content or there are some simple steps to improve your online reputation right away.


  • Build a Website: Having a website for your rental property company or building is a simple way to make sure potential tenants find positive information about you and your rental online. Once your site is built you should ensure you have social media pages created that are linked t to your website. You can update these pages with related news, open rental units, and community activities.

  • Boost Your Reputation with positive reviews: Having no reviews may be as bad as having negative reviews. Make sure you ensure your happy tenants are posting positive comments on social media and review websites.

  • Respond to negative reviews: Negative reviews are a normal part of doing business. If you find a negative review online make sure to respond and tell your side of the story. A professional response to a complaint goes a long way to show potential tenants you care enough about your business to respond to tenants complaints and needs.

The most important aspect of making sure you have a good online reputation is to ensure you have a good reputation with your tenants. You can help ensure that tenants are happy with their rental by staying organized with an efficient property management system so you can respond to their needs and requests in a timely matter.

This post is provided by RISSOFT Residential and Commercial Property Management Software, specializing in innovative and cutting-edge property management software for all 50 states. Request a demo or contact us today to receive more information.

Disclaimer: The information provided in this post in not intended to be construed as legal advice, nor should it be considered a substitute for obtaining individual legal counsel or consulting your local, state, federal or provincial tenancy laws.

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