How to Use Your Website to Get more Rental Leads

Filling vacancies is an essential aspect of staying profitable and making sure your rental property business is making you money. However, the rental market can be very competitive, and it can be hard to generate potential tenant leads without paying for them through advertising or using a broker. A website for your rental property will not only serve to market your property to potential tenants, but it can also help you generate more rental inquiries if utilized correctly. However, it is not enough to slap a few pictures and paragraphs together for your property if you want to have your website generate leads. Rather you need to follow website industry standards and tips so you can get the most out of your website.

  • Make Sure Your Website is SEO Friendly: search.Organic traffic from search engines like Google and Bing can help bring visitors to your website that are looking for rental properties in your area. Make sure your using meta tags, meta descriptions and have a search console set up on your website which can let you know if any glaring issues are preventing Google from indexing your website so that it can rank on Google

  • Have a Blog: Posting a blog at least once a month not only helps with SEO when you use relevant keywords; it also lets potential tenants know your website is active. An updated and active websites build trust with prospective tenants, and therefore they may be more likely to contact for inquiries about open apartments.

  • Get Reviews: Positive reviews have been shown to result in more leads and product sales. Therefore having customer testimonials on your website from satisfied tenants can highlight why someone should live in your property and lead prospective tenants to feel more at ease in contacting you for more information about your property

  • Have Great Pictures: Highlighting your rental property with professional pictures will emphasize the positive qualities of the unit can lead to more tenant inquiries and fewer vacancies.

Websites can help generate tenant inquiries for vacant properties but only if they are utilized correctly. Make sure your website is optimized for SEO and lead generation and continually update it if you want it to be a tool for prospective lead generation.

This post is provided by RISSOFT Residential and Commercial Property Management Software, specializing in innovative and cutting-edge property management software for all 50 states. Request a demo or contact us today to receive more information.

Disclaimer: The information provided in this post in not intended to be construed as legal advice, nor should it be considered a substitute for obtaining individual legal counsel or consulting your local, state, federal or provincial tenancy laws.